Did you know that around 90% of marketers say that Social Media Marketing or SMM has increased their business exposure! No matter what product or service you sell, using social media platforms as a leading marketing tool can help you significantly grow your business and pad your wallet. When benefits are so many, not having an active presence on social media platforms is like intentionally taking your eye off the ball. Many businesses even say that what SMM is going to do for me! Does my business need it!
Yes! Your business needs it along with a professional social media marketing company and here are some compelling reasons for the same:
1. Get Targeted Traffic
Whatever industry, segment, and the target audience you have, a substantial amount of your customers and potential leads is always on social media. According to the study of the Pew Research Centre (an American agency), 68% of adults in the USA are on Facebook. In addition to this, between 18-24 years old users, 45% and 78% are using Twitter and Instagram respectively. Having direct access to these active customers can considerably boost traffic on your website. Unlike blog posts and articles, social media posts show up in the newsfeed of the people and followers interested in your products or services. It won’t just boost the traffic numbers but bring the visitors you want to attract.
2. Boost the SEO of Your Business Website
Crawlers of the different search engines know which page is continuously earning the targeted traffic and which one is just floating out there, ignored and forgotten. Even though you can create a killer content strategy to improve your search engine rankings, to climb the ladder of success and drive traffic much faster, you need to optimize the pages. It can be as easy as a pie i.e. sharing the popular posts and images again along with a new one. Many leading social media marketing companies also suggest re-sharing of such posts at least once in a month. It is not a time-intensive task as you can use scheduling tools to set the posts for the entire month in one go.
3. Increase Your Reach through Quoted Experts
This is one of the best things about social media marketing. There are many tools available that you can use to find relevant experts for your recent blog posts. Possibly, you have quoted someone with an impressive social media presence. Indeed, you will mail them the link and encourage them to share it once it goes live. Furthermore, you can tag the experts in your tweets and Facebook posts. Doing so will help you reach beyond your expectations because when those experts will share the post to their millions of followers, it will drive targeted traffic back to your official website. So, it is a win-win situation for you.
4. Understand Your Audience Better
Have you ever wondered what makes social media platforms effective marketing tools! Well, when you ask the same question to the best social media marketing company, they will tell you that the opportunity you get to interact with your audience. By reading their comments, status updates, and tweets, you can gain insights into their behaviors and daily lives. By doing so, you can get answers to the following questions:
- What products/services are they interested in and why?
- What are their hobbies?
- What websites do they usually visit?
- What kind of posts do they share?
These insights have clear marketing benefits for any business. This could also help you prepare influential and compelling posts to lead to more traffic.
5. Build Long-Lasting Relationship with Your Valuable Audience
It can be a challenging task when you start but can bring so many benefits in the long run. Many businesses impulsively follow a hard sell approach, announcement for new products, and inundating their followers with ‘attractive’ offers. And when they get modest traffic gains, they think that social media platforms are not a good fit for them. To transform your brand, you must stop considering these platforms as a way to pitch your consumers and start seeing them as an effective way to connect. To build long-lasting relationships, you can help your customers by answering their questions, informing them about new products/services and entertaining them through relevant content.
Conclusion
No marketing technique or tool plays a huge role in positively influencing your brand awareness than SMM. Regularly interacting with your followers on social media can improve your public image, increase your profile, and give your brand the leads and sales it deserves. So, connect with a reputed social media marketing company and make the most out of this marketing tool.
Source - bigstartups.co
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